Sell guest posts on your own terms

Who can sell guest posts on SerpMarket

If you can publish an article on a website and stand behind it, you can probably list that site here. Our publishers are a mix of site owners, editors and contributors with publishing access, and teams who manage several sites at once.

Most publishers come to us for the same reasons. Sponsored post requests arrive by email at random, half of them ask for things you'd never publish, and the ones that do go ahead often end with a payment that's late, short or never arrives. SerpMarket puts structure around that. Buyers see your price and your rules before they contact you. The money is reserved before you write a word. You decide on every request.

How selling works, from listing to payout

1. Create a free publisher accountSign up, switch to Seller mode, and open My Websites. There's no listing fee and no subscription.
2. Add your siteEnter the domain, your reported DR, DA and traffic, category, language, country, usual turnaround, guest post price, optional link insertion price, link attribute, links allowed per post and any content restrictions.
3. We review it by handOur team checks the site itself and the numbers you reported. If it's approved it goes live in the marketplace. If not, you get a reason you can act on.
4. Orders arrive with the money already reservedA buyer chooses your site and sends a brief or article. The price is held from their wallet before the order reaches you.
5. You accept or rejectRead the brief, target URL and suggested anchor. Accept it and the turnaround clock starts. Reject it and the buyer is refunded. Nothing is charged to you.
6. Publish and deliver the URLPost the article on your site and paste the live link into the order. The buyer has 3 days to accept, ask for a revision or raise a dispute.
7. Get paid and withdrawWhen the buyer accepts, or the review window passes, your share moves to your seller balance. Request a PayPal withdrawal whenever you like.

Everything you control as a publisher

A marketplace only works for publishers if it respects their site. These are the settings that stay in your hands, and buyers see them before they order.

Fees, payouts and what you can earn

Listing is free. SerpMarket earns a commission on orders you accept, currently 20% of the order price. The split is calculated when you accept an order, so you always see your share before you commit. Your 80% is held for you while you work and moves to your seller balance once the order completes.

Use the calculator to see what a month could look like at your price. It's an estimate: order volume depends on your site, your price and how quickly you respond.

How payouts work

• Accepting an order moves the buyer's payment into escrow, already split between your share and the commission.
• Delivering starts the buyer's 3-day review window.
• Completion happens when the buyer accepts, or automatically when the window passes without a revision request or dispute. Your share then becomes available.
• Withdrawing is done from your dashboard to your PayPal email. You can have one withdrawal request open at a time, and our team processes it.

How we review sites, and how to get approved

SerpMarket isn't an open directory. Every new listing, and every significant change to an existing one, goes into a review queue and is checked by a person. That's what lets buyers trust the list, and it's why approved publishers get orders.

What we look at

• The content. Is it written for people, updated regularly and on a clear topic? Sites made up mostly of paid posts on unrelated subjects are turned down.
• The fit. Does the category you chose match what the site actually publishes?
• The numbers. Are the DR, DA and traffic you reported in line with what we see? Inflated metrics are the fastest way to a rejection.
• The rules. Are your link attribute and content restrictions clear, so buyers know exactly what they're getting?

Before you submit, this checklist covers what our reviewers look for most. Your ticks are saved in this browser only.

Owner or contributor: how listings are labelled

Buyers like to know who they're dealing with. Every listing therefore shows the seller's role on the site.

Contributor is the default for every new listing. It covers editors, writers and partners who can publish on a site but don't own it. It's an honest label, not a lesser one, and many busy sites are sold this way.

Owner is shown once you prove you control the domain. After your listing is approved, open it in My Websites and choose a method: upload a small verification file to your site, or add a verification meta tag to your homepage. Click verify, and the check runs automatically.

The same domain can be listed by up to 10 different sellers, each with their own price and terms, so an owner and a contributor can both offer the same site. Buyers see each seller's role and choose for themselves.

Selling sponsored content responsibly

Selling articles is legitimate business for publishers, and it's been part of how the web is funded for a long time. A few rules protect your site's reputation in search and with readers. We'd rather you hear them from us now than learn them from a traffic drop.

Label paid links the way Google asks

Google's spam policies say buying and selling links is "a normal part of the economy of the web" and isn't a violation when paid links are qualified with rel="nofollow" or rel="sponsored". Its outbound link guidance asks for paid placements to be marked sponsored. Selling links that pass ranking credit is described in the same policy as link spam. Whatever attribute you choose, buyers see it on your listing, so it has to match what you actually do.

Keep sponsored content on-topic

Google's site reputation abuse policy targets third-party pages published on a site mainly to take advantage of its ranking signals, especially when they have nothing to do with the site's normal content. Publishing paid articles that fit your topic and your readers is very different from renting out your domain to anything that pays. Use your content restrictions and your right to reject orders to keep the line clear.

Be straight with readers

Advertising rules in many countries expect paid content to be recognisable as advertising. In the United States, the Federal Trade Commission's guide on native advertising covers this. A short "sponsored" or "partner content" label is often all it takes. Check the rules where you operate.

How to set a price that sells

There's no single right price, but publishers who get regular orders tend to price the same way.

1. Start from your audience, not your DRBuyers increasingly sort by traffic. A site with steady organic visitors in a clear niche can charge more than a higher-DR site nobody reads.
2. Look at comparable listingsBrowse the marketplace in your category and country. If you're priced well above sites with similar numbers, say why in your content rules, for example homepage placement or same-day publishing.
3. Price your time honestlyEditing, formatting, images and publishing take time. If you accept articles that need heavy work, either price that in or set clear content requirements.
4. Offer link insertions if you canAdding a link to an existing relevant article takes less work. A separate, lower price for it gives buyers a second reason to choose you.
5. Review after your first ordersIf orders arrive faster than you can handle, raise the price. If none arrive after a few weeks, check your price and turnaround against similar sites.